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Digital Marketing Strategist

Overview:

Experience the advantages of real career change

Join Piedmont to move your career in the right direction. Stay for the diverse teams you'll love, a shared purpose, and schedule flexibility that frees you to live for what matters both in and outside of work. You'll feel valued, motivated to be your best, and recognized for your contributions to exceptional patient outcomes. Piedmont leaders are in your corner, invested in your success. Our wellness programs and comprehensive total benefits and rewards meet your needs today and help you plan for the future.

Responsibilities:

Develop and manage the execution of business-to-patient and business-to-business digital patient experience strategies and efforts for piedmont.org, in a manner that supports business growth, for all assigned Piedmont entities, which includes overall system, hospitals, service lines, programs, and physician groups. Works with operational leaders to identify and achieve priorities, goals and objectives for the organization, within the overall digital patient experience. Leads digital patient experience automation and campaign performance optimization for the website, including content governance, ADA compliance and adherence to overall roadmap. Reports to the Web Manager.

Qualifications:

MINIMUM EDUCATION REQUIRED:
Bachelor's degree in marketing, business, digital transformation or related field required.

MINIMUM EXPERIENCE REQUIRED:
Five (5) years of progressively responsible work experience in marketing, marketing tech stack and customer service.

Business Unit : Company Name: Piedmont Healthcare Corporate