This is a highly strategic, execution-oriented Product Manager position reporting directly to the VP of Marketing, leading the development, commercialization, and lifecycle management of IoT-enabled products and connected platforms across multiple product lines. This role will drive end-to-end product strategy—from concept through deployment—while aligning cross-functional teams to deliver scalable, high-impact solutions that accelerate growth and enhance customer value.

ESSENTIAL FUNCTIONS

• Collaborate with product management, IT, and Engineering on product strategy and portfolio direction for IoT-enabled platforms, aligning long-term investments with corporate growth objectives
• Identify market opportunities through customer insights, competitive intelligence, and emerging technology trends.
• Establish and maintain competitive intelligence processes, including market analysis, product benchmarking, and technology assessments.
• Develop compelling product positioning, value propositions, and commercialization strategies for IoT and digital interface solutions.
• Drive successful product launches that deliver revenue growth, market share gains, and strong customer adoption.
• Partner closely with Marketing to ensure clear, differentiated messaging across all channels.
• Translate customer and operational insights into cost optimization initiatives across cloud infrastructure, embedded systems, and service delivery models.
• Participate in product demonstrations and partner evaluations to advance adoption and strengthen market presence.
• Lead the development of a unified UX and customer experience strategy across all digital and connected offerings.

• Establish business cases and pricing strategies that balance equipment margin, digital recurring revenue, cloud/connectivity costs, and service economics.
• Own connected product deployment strategy, including installation, provisioning, commissioning, and fleet rollout processes across customer locations.
• Develop and prioritize use cases for remote monitoring, diagnostics, predictive maintenance, and service optimization.
• Partner with cybersecurity and engineering teams to establish secure device, data, and remote-access requirements for connected solutions.
• Drive over-the-air update strategy, device lifecycle management, and telemetry-based performance monitoring across the installed base.
• Monitor field performance, adoption, uptime, and service outcomes to continuously improve connected product offerings.
• Support channel, service, and sales enablement with tools, training, and value messaging tailored to commercial equipment customers.