Specialist 3, Marketing
Comcast Cable Communications, Inc.
Marketing & Communications
Atlanta, GA, USA
Job Summary
This job involves activating event marketing strategies, researching and developing marketing content, and serving as the main POC for ensuring operational efficiencies for events across sales channels. It includes being an expert at event strategy and execution, understanding the consumer journey and mindset, analyzing industry data, translating business goals into actionable insights, and contributing to the evaluation of marketing effectiveness. The role supports ongoing program optimization to align with the company's strategic objectives.Job Description
Responsibilities:
- Managing event strategy and execution for events across competitive and network expansion markets, including setup and breakdown at times.
- Serving as the main point of contact for event scheduling to ensure operational efficiencies across sales teams.
- Collaborate with marketing team on event planning needs including ordering of collateral, premiums, assets, uniforms, etc.
- Gathering market insights to inform and shape marketing strategies
- Assisting in the translation of business objectives into analytical frameworks for market insights
- Contributing to the creation of reports that measure the success of marketing initiatives
- Supporting the continuous improvement of marketing programs through analysis and reporting
- Consistent exercise of independent judgment and discretion in matters of significance.
- Regular, consistent, and punctual attendance. Must be able to work nights and weekends, variable schedule(s) as necessary.
- Must be able to carry and lift up to 35-pound boxes.
- Other duties and responsibilities as assigned.
Employees at all levels are expected to:
- Understand our Operating Principles; make them the guidelines for how you do your job.
- Own the customer experience think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
- Know your stuff be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
- Win as a team make big things happen by working together and being open to new ideas.
- Be an active part of the Net Promoter System a way of working that brings more employee and customer feedback into the company by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
- Drive results and growth.
- Support a culture of inclusion in how you work and lead.
- Do what's right for each other, our customers, investors and our communities.
- Travel 20-25%.
Disclaimer: This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.
Skills
Collaboration, Events Strategy, Marketing StrategiesWe believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools that are personalized to meet the needs of your reality—to help support you physically, financially and emotionally through the big milestones and in your everyday life.
Please visit the benefits summary on our careers site for more details.
Education
Bachelor's DegreeWhile possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.Certifications (if applicable)
Relevant Work Experience
5-7 YearsComcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.